Louis Vuitton’s recent “Perfume Atlas” indulges the senses with distinct sophistication and artistry. The exquisite collection within a pristine white box set includes an impressive ensemble of 45 fragrances, each carefully crafted by seasoned experts. Spearheaded by the illustrious Jacques Cavallier Belletrud, Louis Vuitton’s Master Perfumer, the Perfume Atlas chronicles Belletrud’s relentless pursuit of the finest ingredients to compose the brand’s iconic and captivating scents.
Featuring a lavish 400-page tome, Perfume Atlas is an opulent example of Louis Vuitton’s signature craftsmanship. Authored by esteemed perfumery professional Lionel Paillès, embellished with enchanting illustrations by the gifted Aurore de la Morinerie, and captured through the evocative lens of Sébastien Zanella’s photography, the book offers readers an immersive sensory experience. With over 200 meticulously crafted watercolor depictions adorning its pages, the Perfume Atlas compels readers to explore and discover each fragrance’s origins and unique qualities.
In the Perfume Atlas pages, Belletrud infuses mesmerizing detail, revealing the alchemical process behind Louis Vuitton’s legendary perfumes. From sun-kissed Bangladesh, where oud Assam notes are extracted, to lush Calabria, where bergamot is harvested from the orchards with care, and the fragrant fields of Grasse, where rose de mai blooms in abundance, each of Belletrud’s ingredient and raw material places the designer scents in a league of their own. The Perfume Atlas celebrates the relationships between Belletrud and the artisans who cultivate these precious ingredients, affirming Louis Vuitton’s commitment to sustainability and ethical sourcing practices.
The perfume creation process begins with a thoughtful selection of ingredients before Belletrud returns to the hallowed grounds of Grasse, the epicenter of fragrance, to refine each element. With his workshop nestled at Les Fontaines Parfumées, Belletrud aims to instill each scent with the distinct spirit of Louis Vuitton. For fragrance enthusiasts eager to reap the benefits of carefully crafted fragrances, Louis Vuitton’s limited-edition box set satisfies the desire and delivers a detailed perfume history.
The 45 vials containing extracts of handpicked raw materials bring the Perfume Atlas to life, as the exclusive offering provides connoisseurs with a rare opportunity to fully delve into Louis Vuitton’s fragrances in their purest form. Through the Perfum Atlas, Louis Vuitton ultimately set out to innovate and illustrate what can be achieved when modern technology and traditional craftmanship elegantly collide, evolving into a harmonious marriage of lavish artistry.
As one of the world’s longest-standing designer brands, originating in 1854 in Paris, France, Louis Vuitton has always been at the forefront of style and innovation, from fashion to accessories to fragrances. The classic brand’s recent addition with The Perfume Atlas limited-edition box set adds to Louis Vuitton’s historic status of elegance and refinement. The symphony of scents showcased in the atlas allows all to explore and appreciate Louis Vuitton’s rich fragrance heritage, evident in each aromatic vial and each luxurious page. Intricate attention to detail and the utmost dedication to quality remain at Louis Vuitton’s foundation, and the Perfume Atlas radiates from the art of haute perfume. The exclusive box set solidifies Louis Vuitton’s legacy as a trustworthy source of scent and style.
