Today, the Greater Toronto Area is one of the most unique, competitive, and challenging areas to pursue real estate investing. Statistically, Toronto is one of the most transient cities in North America, with at least half of its population not being born in the city. It is the fastest-growing city in North America, and this trend shows no signs of slowing.
This growth has been reflected in the influx of new properties this year. In January 2025, the Toronto Regional Real Estate Board reported that the Greater Toronto Area recorded 12,392 new listings, which was a 48.6% increase from last year’s numbers in the same month. Despite challenges such as rising property prices, Toronto’s development boom means that some high net worth individuals (HNWI) may find investing in this fast-growing real estate market a worthwhile long-term investment.
Enter Toronto-based property management company Buttonwood Property Management. Founded by real estate veteran Sabine El Ghali in 2012, the company has aimed to create genuine, long-lasting connections with property owners, tenants, and its properties’ internal staff. When it comes to investing, it has counted high-earning professionals such as lawyers, doctors, IT professionals, and family office professionals among its clients. Buttonwood has also worked with international investors from overseas to take advantage of Toronto’s booming property market. The company’s focus on building trust with its clients has resulted in industry awards such as the Platinum Award 2020-2022, 2023-2024 and the 2019 and 2021 President’s Award from iPro Realty and the 2016 100 Percent Club Award from Kingsway Real Estate Brokerage.
Its current mission is to reduce the hassles related to real estate investment, including tenant management, maintenance, repairs, emergencies, bookkeeping, and asset reporting. The company has reimagined its business model to promote peace of mind for both property owners and tenants. This includes a commitment to low fees and free tenant placement offer to increase clients’ overall return on investment. Buttonwood provides these services for both residential and commercial properties, taking into account high-earning investors’ common need for commercial property management as well.
The services of a company like Buttonwood Property Management are not just recommended but essential in a city like Toronto because the Greater Toronto Area’s specific challenges require property owners to rely on property management companies’ professional expertise to effectively manage their assets. Property management companies provide important services like vetting tenants for their clients and maintaining the property. An award-winning company like Buttonwood has a track record of success. In 13 years of business and thousands of leases Buttonwood only had four evictions for nonpayment of rent. Buttonwood Proprietary tenant screening processes and procedures ensure the best results for investors and their returns.
High net worth individuals looking for residential and commercial property management and rental services in the Greater Toronto area need to be experts in property management if they want to get the most out of their properties. However, the fact of the matter is that many of these individuals have other careers and concerns that dominate their attention. In order to remain competitive in the ever-changing Toronto market, real estate investors must find a good property management company like Buttonwood Property Management to be their trusted ally and confidant in this pursuit.
Written in partnership with Tom White
