Online retailer JJ’s House recently unveiled The Gold Atelier Collection at the National Wedding Show in New York City. This new luxury bridal collection includes some of the brand’s most exciting designs to date.
The array of gowns combines couture craftsmanship, fine fabrics, and intricate details for an elegant, modern look. The brand is dedicated to creating gowns for every type of bride, which is showcased in the new collection. The diverse designs can also be tailored and customized. JJ’s House is known for inclusive sizing that ensures a perfect fit for any bride, and this new collection is no exception. The brand’s ethos is that luxury should be accessible to all, and The Gold Collection puts affordable luxury on display.
With The Gold Collection, the brand sought to show that wedding dresses are not only about fashion or beauty. Bridal gowns reflect the couple’s love story and make new memories on the day of their wedding. A wedding dress signifies a journey of love and dreams brought to life. “This collection is the embodiment of our dedication to providing brides with their dream dresses,” states Viorica, Marketing Director of JJ’s House. “It’s a journey beyond the dress itself, into the realm of unforgettable experiences and cherished memories.”
The response to the collection at the National Wedding Show was overwhelmingly positive. “We were delighted by the turnout and the response to our latest collection. Seeing our work on the catwalk and having so many future brides appreciate the quality of our dresses was truly rewarding,” adds Viorica. Another spokesperson for the brand continues, “The response to our latest collection was truly rewarding. Witnessing the appreciation for our craftsmanship and the beauty of our dresses on the catwalk was a highlight for our team.”
The five dresses in The Gold Collection range from $699 to $999. The Ava and Grace dresses lead with classic elegance with modern twists. The Ava dress features a corset-style bodice and a simple, flowing skirt adorned in sequins, while the Grace gown has off-the-shoulder sleeves and a straight skirt with a flowing overskirt that is reminiscent of old Hollywood glamor. The Nora, Olivia, and Sophia styles take a more modern approach to the bridal gown. The Nora dress’s simple, v-neck silhouette is made more glamorous by the addition of glittering floral applique. The Olivia dress is very fashionable, with layers of gauzy, floral fabric creating a flowing A-line skirt that transitions into a boned bodice. The addition of off-the-shoulder puffed sleeves lends a fairy-tale vibe to the gown. The Sophia dress is the most daring of the collection. Its’ sleeveless black bodice contrasts the tiered skirt, made up of layers of sheer black fabric with a floral pattern.
JJ’s House has been dedicated to providing size-inclusive, sustainable, and high-quality wedding wear since 2010. Their affordable but luxury dresses are delivered swiftly, even if they are ordered through JJ’s House’s Made-To-Order program. With this customizable service, you will get your perfect fit every time. The brand offers a wide variety of wedding dresses, including the new Gold Atelier Collection, bridesmaid dresses in a broad range of colors, and more. JJ’s House has been featured by The Knot and Wedding Wire for fashionable styles and top-tier customer service.
